You know you’re in the zone (and in the right field) when your work is consistently fulfilling, successful, and presents an opportunity for growth.
We recently had a chance to fill all three of those buckets producing a video project for manufacturing powerhouse Kohler, showcasing their knock-out design and plumbing fixtures in the luxurious style their brand is known for.
The challenge
The Kohler project required us to manage multiple facets of a global campaign simultaneously, both “in the wild” and also at a studio on Kohler’s campus. Our work included CGI video and still productions, multiple lifestyle in-studio video and photography productions, as well as post production trafficking and multiple additional video edits.
Kohler has an in-house production team, however the tight timeline of this campaign required them to look outside their awesome-yet-booked production staff. They needed a team who could hit the ground running and bring together a number of moving parts, so that the final result seamlessly dovetailed with other brand projects.
The resulting videos and still photography brought together multiple professionals and talent, in multiple locations, on time, to beautifully capture the elegance, calm, and indulgence of the Kohler brand.
How did we do it?
First and foremost, a successful project relies on the right team. The Photographer / Director was none other than Paul Ross Jones, and the crew we brought together for this project had the credentials, the attitude, and the flexibility to hit a home run. (Why hire anybody but the best?)
But we also bring secret ingredients to our projects that keep the production engine humming smoothly: Clarity, patience, and calm are effective communication tools in our arsenal for urgent and time-crunched situations. And as industry veterans, we know how often these obstacles arise.
In the world of production, it’s easy to feel like just “making it out alive” after a challenging project is an accomplishment in itself. We find that overpreparing and anticipating disruptions allows us to navigate the inevitable hiccups and keep things rolling smoothly from project award through final wrap.
How did we grow?
We believe that even when you’re at the top of your game, there’s always room to learn new tricks and tackle new skills.
Working so intimately with Kohler on this substantive project has set us up to better understand and anticipate the needs of all our clients and marketing partners. We are also thrilled to have start-to-finish involvement in a multifaceted global campaign that executed the client’s vision and turned out so beautifully.
How can we help you?
We bring professionalism and strategy, patience and poise to visual production projects of all sizes. Contact us today to talk about how we can help you bring your vision to life.